Author Archives: Julie Gozali

About Julie Gozali

Julie is a Communications Manager who is curious about the intersection between technology and creativity. The web is her playground and she loves to play.

What makes a good infographic?

5 online tools to create your own shareable infographics

Put a huge report in front of people and chances are they’ll switch off. Give them an infographic instead and watch them perk up! If there is one thing people love it’s the infographics knack for taking information and making it enjoyable to consume.

In case you’re wondering what an infographic is, Wikipedia explains it as

Graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

and here is a really simple example

So with infographics becoming increasingly important how do small businesses (…)

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mad men customer survey

Every business should be surveying these 4 customer groups

If there’s one piece of advice that helps practically every business it would be to survey customers regularly. The more a business speaks to its customers the better it understands whether its product / services are really meeting the needs of customers.

Many entrepreneurs find surveys boring, as well as confronting, which is why they usually avoid them, but it doesn’t change the fact that every business needs honest feedback from those that matter the most: customers.

Ignorance is never bliss when it comes to your business.

It’s better (…)

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beyond blogging, other content you should be writing

Beyond blogging – what other forms of content should you be creating?

At Tweaky, we love producing content, especially content that helps small business owners get results online. A big part of our content strategy is blogging and while that’s great, we frequently get asked by business owners:

“Are there other forms of content I should invest into besides blogging?”

You bet there is. Blogging is just one of the many forms of content you can invest into. The key is knowing what content resonates best with your target audience. 

Here are a few content forms to consider adding to your arsenal.

 

(…)

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dribbble

15 places to find web design inspiration

If there is one thing most small business owners really struggle with, it is Web Design…. urrrgghhh.

While most small business owners can quickly tell you what they don’t like, that isn’t the problem. The real problem is most people don’t know what they do like, which typically results in a website full of half baked ideas and clunky functionality.

The costs of having a poorly designed site are pretty massive. It frustrates users who can’t figure out how the site works, it looks unprofessional and you can forget about (…)

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